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Blogging for Business

Blogging is a vital way to attract and engage your audience. This session will give you the understanding you need to start and maintain your own blog, develop a loyal following and build your company brand. This workshop will help you clarify what you want your blog to do for your business and understand the commitment it takes to run a successful blog. You will leave the session with an outline content plan and the confidence to either ‘take the plunge’ and start blogging, or to reinvigorate the blog you already have.

It will cover:

  • What is a blog?
  • Why blog?
  • Getting Started
  • Where to host your blog
  • WordPress.Com – step by step setting up
  • Hosting your own blog – WordPress plug in – example of posting blogs
  • What to blog about?
  • How often to blog
  • Structure, format and content
  • Visuals
  • Promoting your blog
  • Audiences
  • Measuring success